Looking to stay ahead of the curve with the latest trends and forecasts? Explore our curated collection of fashion and lifestyle trends for the year 2024!
As we bid farewell to 2021, our sights are set on the horizon of the upcoming year, fueled by one burning question: what’s set to sizzle in 2022?
Relying on solid data sourced from trend-tracking authority Exploding Topics, we’re here to guide you through the most significant shifts and prospective chart-toppers in the realms of fashion and beauty.
From cozy hoodies to potent acids, our exploration promises a wealth of insights.
So, let’s delve right in and uncover what’s destined to dominate the scene.
Trending fashion for 2024
1. Oodies
Oodies represent a cozy revolution in loungewear, essentially being super-sized ‘wearable blankets’. Elevating the snugness factor of your typical hoodie, it’s no surprise that these have skyrocketed in popularity, particularly with the surge in winter remote work (especially for those of us residing in chilly, draughty Victorian flats in North London… anyone else?). If you can’t get your hands on the original Oodie, certainly tap into the trend of cozy, warm attire that’s in high demand.
2. Cow print
Move over, leopards; make room for the latest trend. Singer Dua Lipa is hailed for sparking the craze known as ‘Ranchcore’ with her Wild West-inspired attire in the ‘Love Again’ music video. Whether you’re a fan or not, cow print is experiencing a surge in popularity, with a whopping 110,000 monthly searches — a staggering 855% increase since 2017.
3. Period underwear
Period underwear is designed to replace traditional sanitary products such as tampons, pads, and menstrual cups. Rather than experiencing an explosive surge in popularity, interest in period underwear has steadily and swiftly increased over the past five years. Initially pioneered by specialized brands like Modibodi and Thinx, mainstream retailers like M&S, Primark, and Uniqlo have joined the trend by introducing their own lines of period underwear.
4. Mom jeans
Mom jeans have long surpassed skinny jeans in popularity, embracing a timeless appeal with their relaxed fit and high-waisted retro charm. Monthly searches for this style have soared to 301,000, more than doubling since 2017. Despite occasional fluctuations, it’s evident that this fashion trend has firmly cemented its place as a beloved choice among many.
5. Overshirt
An overshirt serves as an additional layer atop your attire—be it a shirt, top, or jumper. It’s essentially the male counterpart to the ‘shacket,’ a term we find more creatively coined. This versatile garment is ideal for transitioning between seasons. Although currently garnering only 4,400 monthly searches, its popularity is on a swift ascent.
Trending beauty for 2024
1. Niacinamide
Niacinamide, a derivative of vitamin B3, is not only naturally occurring in various foods and offered as a supplement, but it’s also gaining traction in skincare for its remarkable ability to combat breakouts. Frequently featured in serums, this is definitely a skincare component worth noting.
2. Azelaic acid
In the past, gritty ‘physical exfoliants’ were trendy, but now, topical acids have taken the spotlight. Instead of physically scrubbing away dead skin, these acids delicately dissolve the bonds between layers of dead and living skin. Just to clarify, we’re not scientists (it’s obvious, right?), but that’s the gist of it.
Now, let’s talk about azelaic acid. It’s naturally produced by yeast found on the skin and offers a plethora of skincare benefits, particularly for those dealing with acne.
3. Scalp scrub
While we’ve completed the routine of cleansing our faces, there’s no need to halt the pampering just yet. Now, it’s time to shift our attention to an often neglected area: our scalps! Nurturing your scalp skin is key to unlocking the full potential of your hair—expect not just healthier strands, but also added volume. Thankfully, the market is brimming with a plethora of products tailored specifically for this purpose.
4. Vitamin C serum
Prepare yourself for a surge in serums because there’s quite a lineup ahead! While we’ve understood the immune-boosting benefits of consuming Vitamin C for a while, its transformative effects on your skin are now gaining well-deserved recognition. From brightening to hydrating and evening out skin tone, Vitamin C is truly a miraculous ingredient—one that has piqued the curiosity of 90,500 individuals every month.
5. Peptide serum
Peptides, distinct from the acids previously mentioned, serve not as exfoliants but rather as revitalizers for tired or dehydrated skin. Consider them as a pick-me-up for your skin. Typically found in serums, which facilitate deeper absorption, or moisturizers, peptides have seen a gradual increase in popularity, with searches for peptide serums rising steadily to 2,900 per month.
7. Snail mucin
Indeed, as surprising as it may sound, snail mucin, also known as snail slime, has recently emerged as a noteworthy ingredient in skincare. Its introduction brings forth a myriad of skincare advantages, notably its exceptional moisturizing capabilities and its ability to stimulate collagen production, resulting in skin that appears more voluminous and youthful.
8. Hyaluronic acid
Hyaluronic acid, a non-exfoliating acid, works like a hydration superhero, capable of retaining up to 1,000 times its weight in water. That’s an impressive moisture boost! Despite its acidic nature, it’s gentle enough for sensitive skin types, debunking the misconception that all acids are harsh.
9. Exfoliating gloves
Let’s delve into our third and ultimate exfoliation technique: gloves! While exfoliating gloves have maintained their presence over time, they might not be catching on as quickly as the aforementioned methods. Nevertheless, they continue to draw a consistent level of interest, with a notable surge in popularity earlier this year that’s left many curious.
